1/20/2008

Partnerships

In 2005, Google entered into partnerships with other companies and government agencies to improve production and services. Google announced a partnership with NASA Ames Research Center to build up 1,000,000 square feet (93,000 m²) of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry.[37] Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.[38] The company entered into a partnership with Time Warner's AOL,[39] to enhance each other's video search services.Also in 2005, the company became a major financial investor of the new .mobi top-level domain for mobile devices, in conjunction with several other companies, including Microsoft, Nokia, Ericcson, and others.[40] In September of 2007, Google launched, "Adsense for Mobile", a service to its publishing partners providing the ability to monetize their mobile websites through the targeted placement of mobile text ads,[41] and acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."[42]In 2006, Google and News Corp.'s Fox Interactive Media entered into a $900 million agreement to provide search and advertising on the popular social networking site, MySpace.[43]